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Startup, Early-Stage, Spinout consulting

The need for


Many people want to go into their own business without fully understanding what they are getting into. What business to choose, what products to offer, what form of incorporation and many more questions will be answered unique to your situation.


With success might come financial gain, but is this freedom


Harvard studied business failures and the number 1 item was starting the business with friends and family. The Team is one of the most important decisions. VCs invest more into the team than the idea/product.

Better Decisions

You can't know it all, and the Internet has equally good and bad information, that only a seasoned C-Suite member can guide you to better results.


How to get from an idea to a product and from there to a successful company can be faster accomplished with an experienced coach.

Coaching programs

Regardless if you want to prepare for a single event, fundraising or want us to go with you part of the way, we can tailor the offer for you.

track for success

Ideas and initial validation are a good start, but even more important is to see the development and if the results don’t come, be ready to pivot quickly. No successful company started out with a product or service that ultimately brought them success. Fail quickly and pivot quickly.

We tailor our services to your business,
your goals and your budget

Budget and needs are different, and one size doesn’t fit it all.
But with the right plan you can be assured that you receive the high-level experience
that your business needs to succeed

why should you

hire a coach

Even if this is not your first startup, more people bring more prospective and ideas to the table.  This is even more important if this is your first startup.  The many pitfalls that one can experience are better circumvented or encountered with a partner on your side that has gone through the motions.

business owners and
entrepreneur coaching

Growing your business

So you have the urge to start a company, or you just did.  This can be the most exciting time in your life, but you need to be alert that this courageous step doesn’t turn in to a nightmare.  First let’s identify what motivates you. 

If the answer is independence, then the question is from what.  The desire for independence is less powerful than having identified products or services that fulfill a need.  Independence really doesn’t exist.  You are exchanging dependence on your employer for dependence on your customers, vendors, banks, technology failures…. just to name a few.  The sooner you understand this problem the quicker you find success.  But do you have it what it takes to bring your idea to the top?  Wantrepreneurs are those that dream of something big but don’t make the effort or the right effort to get there.

team and personal


There are many phases in a startup company, the idea phase, the definition phase, the implementation phase, the marketing and sales phase.  How do you lead in these phases, which task to hand off, how do you identify the first product version, how do you monitor development and work as a team, how do you best market your solution and then most important how do you sell and monitor progress? 

Startups typically can’t attract the top talent that has done it many times.  There is also different type of talents for different growth stages of the company.  Goal should be to grow with the company and have a chance in filling the shoes of every single stage.  This requires a top-level coach that has the answers to many of the problems or can quickly find the answers in his network.  This helps avoiding costly mistakes, and stay on track, impress the investors, and have the outcome that you and your team were hoping for.  A company is as strong as its weakest link and must be a team to succeed.  That’s why team and person coaching is important.

Our client persona

US Startups

  • Startups with some seed funding that want to scale and prepare for $1M plus investment.
  • Startups that are >$500K in sales and need fractional C-Suite support

Foreign Startups

  • Startups that want to learn quickly about what it takes to do business in the US.
  • US Startups that are ready to enter the US market and seek fractional C-Suite support


  • Companies that want to start a corporate VC arm
  • Companies that need to spinout a “startup” company
  • Companies that seek to kick start or invigorate their internal innovation.